CV | Notion

Voltex Electrical Accessories, Australia (June 2023 - Present)

📌 UX Craft Lead, Managing and mentoring the design team while while driving UX adoption, research, and best practices across the organization

📌 Lead designer for Nimble: Job management app for tradies, and Voltex Smart Home

Introduced product management principles, and created process guides/documentation that improved discovery work and business case building
Developed a structured UX Growth & Development Framework for designers, supporting skills progression and professional growth
Introduced Voltex’s first UX Writing Guide and initiated foundational Design System work ****(component audits, heuristic + WCAG documentation, token structures)
Accountable for design delivery quality, embedding WCAG 2.2 compliance checks and structured QA reviews into workflows
Conducted user interviews and produced the organization’s first customer persona, grounding product direction in both quantitative and qualitative research

Kumu, Mandaluyong (May 2022 - June 2023) 1yr 2mos

📌 Lead Designer, Core Payments Pod, optimized existing revenue channels and designed new income streams to sustain platform growth

Launched offline monetization through a tipping feature, generating $10,000 USD in revenue within the first month
Conducted R&D on paying user retention, leading to the design and successful release of the Coins Subscription feature for repeat purchases
Redesigned the Buy Coins purchase flow, simplifying decision points and clarifying CTAs, resulting in a 9.8% increase in task completion in its first release phase